How To Choose a TV Commercial Producer
Expertise, Capability and Creativity
5 Tips for Finding the Right TV Producer for Your Next Television Commercial
Before you sign up with any production company or advertising agency, be sure they can do the job right. How can you tell if a TV producer is capable of making a quality, compelling television advertisement for your business? Here are 5 Advertising Tips.
1). Experience: Mastery of Broadcast Television
The web is littered with people who make videos, and som may even call themselves TV producers or ad agencies. Unfortunately, most of them don't have real TV experience, but instead do things like wedding video, amateur YouTube postings, or flat screen sales at Best Buy. They may pretend that their steaming pile of video is a TV ad (undetectable to the untrained eye), but they are inevitably missing vital components of a real TV commercial. These missing technical components will stop your ad from being accepted by networks and getting on the air.
Mistakes in broadcast specifications include poor signal, incorrectly formatted images, text, or audio, improper total running time, omitted broadcast ID codes, unreadable phone number or URL, and much more. Not surprisingly, many self-proclaimed “producers” make these mistakes. Only real experience in broadcast production can keep these errors in check.
TV networks consider commercials part of their programming. Bad ads make the network look bad. Networks reserve the right to refuse to air an ad if it doesn’t meet technical standards, contains inappropriate images or claims, or even if it seems sloppy.
The only advertising agency in the ultra-affordable category with the experience to produce quality TV commercials that consistently perform to all broadcast technical standards is Cheap TV Spots®.
2). Integrity: High Standards of Conduct on Your Behalf
Using an untrained producer can be dangerous. Most amateur producers are ignorant of the laws regarding copyright and usage of images and music, and are more than happy to grant the advertiser “ownership” or “use” of video that they themselves have no legal right to use. Ultimately, they expose the advertiser’s company to a potential lawsuit when the real owners of the images discover the impropriety. Surprise! A big legal bill for you.
If you Google “TV advertising” you’ll find lots of amateurs (and even a few search engine poseurs) pretending to be television producers and ad agencies. Most are not even close to being qualified to create your ad message. Some are swindlers who don't pay their videographers, let alone deliver your commercial as promised. And even if you do get it, the joke’s on you - if the videographer isn’t paid, he still owns the footage, even if it’s a video of you. Surprise, again! That’s the law in the United States, and another reason why Cheap TV Spots® is the real deal. Cheap TV Spots is well-versed in media law and industry practices, and holds itself and its associates to the highest standards of conduct and professionalism.
3). Awards: Accolades and the Respect of Peers
All you want is an ad that brings in the customers, and puts your business in its best light. Less-talented producers may scoff at awards, claiming a great looking ad isn’t necessary. But look out: if your producer can’t create ads that are interesting to watch, then your customers will change the channel when your ad comes on.
Sure, one or two dusty plaques on the wall may not mean everything; what counts is consistent performance, year after year. Cheap TV Spots is well recognized among its peers with international awards for their affordable, high quality productions. Their award-winning producers create your unique, memorable TV commercial for a low, flat fee.
4). Value: TV, the Best Bang for Your Buck
Ever read the latest hot SEO tactics, only to find another article that trashes those same techniques? Promoting your business in these challenging times can be tough and confusing. Web-based advertising is surprisingly ineffective, and you’ve seen it yourself: the pizza parlor click-through ad next to an article about funeral parlor improprieties, or a car sales link next to an article about a car recall. Crazy.
Avoid the online SEO “mystery stew” of sneaky black-hat tactics that simply cost you money, time, and embarrassment, and at best only rank you among a long list of your competitors - and at worst, cost you customers.
If you're spending $10K, $20K or even more per month on online advertising, it's time for a change. You could spend just a quarter of your current online budget and reach thousands of local customers. Better still, you can reach your customers with a full-screen, memorable message that presents your product or service with style and entertainment value. Who offers this magic advertising medium? Television -- and the best in the business for affordable, high quality TV advertising is Cheap TV Spots®.
5). Reliability: Longest In Business
All those amateur TV producers and advertising newcomers got their sales pitch from somewhere -- likely copied from established TV ad agencies. Trouble is, they don’t really understand what is involved in making a broadcast-ready commercial.
Ask yourself: does this producer have a track record of quality TV ad productions? What do they know about air time (a red flag - maybe they’ve never aired an ad before)? Any awards or testimonials? Do all of their productions look the same? Are they leaning on the crutch of boilerplates or templates?
Cheap TV Spots® is the originator of the international online TV ad agency model in the discount category. With over 14 years in business and thousands of TV commercials produced and aired in seven languages, no other independent agency has more experience and success in this sector. Cheap TV Spots® remains the one-and-only affordable online agency serving the national and international markets with proven reliability and quality.
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